In 2002 Demir Sabanci founded Sedes A.S. that was later transformed to Sedes Holding A.S. The purpose of Sedes Holding is to invest in Turkish and world companies with sustainable growth potential. Industries of interest include retail, aviation, logistics, plastic packaging, insurance, real estate development, personal care and cosmetics. At present, companies integral to Sedes Holding are Odesa , Gratis, and Sedes Insurance Brokerage.
To enter new markets and establish international partnerships in order to take advantage of global changes and trends.
To create recognizable brands and increase the value of existing brands.